Hi friend, I am so glad you are here. My name is Ali and I am the founder, only employee, social media manager, marketer, creative director, etc etc etc for this little passion project of mine, Geronimo. I dreamt up owning a boutique as a young girl when I started shopping in Central Texas small towns at local boutiques with my mom. As a full-time corporate gal, I thought what better time to pursue a creative outlet than now. I dreamt up the concept in 2021, waited a few years to finally do it in 2024, and decided to name it after my favorite place on earth: my grandparents' street.

There is nothing I love more than a good outfit. I believe it is such a big piece of feeling like your best self. Since college my closet was always open to all my girlfriends, and now through Geronimo, it's open to you, too! I hope you love our collections and they make you feel beautiful and confident to take on the world, and as I look to expand and build a community, I'd love to hear from you and make a new friend.

Cheers,

Ali